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【内容】
“新商务英语教程”系列教材采用话题、语言技能和任务紧密结合的编写原则，全书以话题为核心，语言技能为主线,精心设计的任务型活动贯穿每个教学单元。本书为《新商务英语综合教程4》，全书共8个单元，每单元由LearningObjectives，Lead-in，Readings，LanguageSkillsinFocus和CulturalTips5个模块构成，以多种形式对英语阅读、翻译、写作和口语等基本技能进行综合性训练。
本教材可供高职高专院校商务英语专业和应用英语专业外贸和涉外文秘方向的学生在二年级下学期使用。
本教材可供高职高专院校商务英语专业和应用英语专业外贸和涉外文秘方向的学生在二年级下学期使用。
【目录】
Unit1 Corporate Culture
Learning Objectives
Section A Lead—in
Section B Readings
Text A What Is Corporate Culture？
Text B Being a Gentleman at the Office： the Dos of Business Etiquette
Section C Language Skills in Focus
Section D Cultural Tips
Unit2 Trademark and Brand
Learning Objectives
Section A Lead—in
Section B Readings
Text A Brand Awareness
Text B Protecting Your Brand with Trademarks
Section C Language Skills in Focus
Section D Cultural Tips
Unit3 Mechanism of the Board
Learning Objectives
Section A Lead—in
Section B Readings
Text A The Board of Directors
Text B A More Effective Board of Directors
Section C Language Skills in Focus
Section D Cultural Tips
Unit4 Stock Market
Learning Objectives
Section A Lead—in
Section B Readings
Text A Understanding the Stock Market
Text B How Stocks and the Stock Market Work
Section C Language Skills in Focus
Section D Cultural Tips
Unit5 Overseas Market
Learning Obiectives
Section A Lead—in
Section B Readings
Text A The Challenges of Doing Business Overseas
Text B Product Strategies for Overseas Markets
Section C Language Skills in Focus
Section D Cultural Tips
Unit6 Vision of the Company
Learning Objectives
Section A Lead—in
Section B Readings
Text A Building Your Company's Vision
Text B What is a Vision Statement？
Section C Language Skills in Focus
Section D Cultural Tips
Unit7 Business Tycoons
Learning Objectives
Section A Lead—in
Section B Readings
Text A Warren Buffett
Text B A Successful Leader—Li Ka—shing
Section C Language Skills in Focus
Section D Cultural Tips
Unit8 Top 500
Section A Lead—in
Section B Readings
Text A Apple Inc
Text B Starbucks
Section C Language Skills in Focus
Section D Cultural Tips
New Words and Expressions
Learning Objectives
Section A Lead—in
Section B Readings
Text A What Is Corporate Culture？
Text B Being a Gentleman at the Office： the Dos of Business Etiquette
Section C Language Skills in Focus
Section D Cultural Tips
Unit2 Trademark and Brand
Learning Objectives
Section A Lead—in
Section B Readings
Text A Brand Awareness
Text B Protecting Your Brand with Trademarks
Section C Language Skills in Focus
Section D Cultural Tips
Unit3 Mechanism of the Board
Learning Objectives
Section A Lead—in
Section B Readings
Text A The Board of Directors
Text B A More Effective Board of Directors
Section C Language Skills in Focus
Section D Cultural Tips
Unit4 Stock Market
Learning Objectives
Section A Lead—in
Section B Readings
Text A Understanding the Stock Market
Text B How Stocks and the Stock Market Work
Section C Language Skills in Focus
Section D Cultural Tips
Unit5 Overseas Market
Learning Obiectives
Section A Lead—in
Section B Readings
Text A The Challenges of Doing Business Overseas
Text B Product Strategies for Overseas Markets
Section C Language Skills in Focus
Section D Cultural Tips
Unit6 Vision of the Company
Learning Objectives
Section A Lead—in
Section B Readings
Text A Building Your Company's Vision
Text B What is a Vision Statement？
Section C Language Skills in Focus
Section D Cultural Tips
Unit7 Business Tycoons
Learning Objectives
Section A Lead—in
Section B Readings
Text A Warren Buffett
Text B A Successful Leader—Li Ka—shing
Section C Language Skills in Focus
Section D Cultural Tips
Unit8 Top 500
Section A Lead—in
Section B Readings
Text A Apple Inc
Text B Starbucks
Section C Language Skills in Focus
Section D Cultural Tips
New Words and Expressions
