【目录】
Unit One International Business
I. The Conception of International Business
II. Forms of International Business
III. Trade Barriers
IV. Main International Business Organizations
V. International Business Law
Unit Two International Marketing
I. The Conception of International Marketing
II. Functions of Marketing
III. Marketing Research
IV. The Marketing Mix
V. Promotion and Distribution
VI. Advertising
Unit Three International Finance
I. The Conception of International Finance
II. Foreign Exchange and Foreign Exchange Market
III. International Money System
Unit Four Establishing Business Relation
I. The Steps of Establishing Business Relationship
II. Channels of Establishing Business Relation
III. Writing Principles and Language Features of Business Writing
IV. The Structure and Layout of a Business Letter
V. Writing for Business English Telegrams and Telexes
Unit Five Contract
I. Business Negotiation
II. The Formation of a Contract
III. The Contents of a Contract
IV. Specimen of Sales Contract
Unit Six Exporting and Importing Procedure
I. Exporting Procedure
II. Importing Procedure
Unit Seven Trade Terms
I. International Customs and Practices
II. The Contents of INCOTERMS 2010
III. Commission and Discount
Unit Eight Quality of Commodity
I. The Importance of the Quality of Goods
II. Methods of Stipulating Quality of the Goods
III. Quality Clause in the Sales Contract
Unit Nine Quantity and Packing of Commodities
I. The Conception of Quantity of Commodities
II. The Calculation of the Weight of the Commodities
III. The Definition of Packing
IV. The Functions of Packing
V. Kinds of Packing
VI. Kinds of Marks
Unit Ten Commodity Inspection
I. Definition of Commodity Inspection
II. Time and Place of Inspection
III. Receipt and Acceptance
IV. Main Inspection Institutions
V. Inspection Certificate
VI. Inspection Clause in Sales Contract
Unit Eleven International Cargo Transportation
I. Kinds of International Cargo Transportation
II. Liner and Tramp
III. Bill of Lading
IV. Other Kinds of Transportation Documents
Unit Twelve International Cargo Transportation Insurance
I. The Conception of Transportation Insurance
II. Risks, Losses and Expenses
III. China Insurance Coverage
IV. Institute Marine Cargo Clause
V. Insurance Documents
Unit Thirteen International Payment
I. Instrument of Payment
II. Mode of Payment
Unit Fourteen Disputes, Claims, Arbitration and Force Majeure
I. Disputes
II. Claim and Satisfaction
III. Arbitration
IV. Force Majeure
Unit Fifteen E-Commerce
I. The Conception of E-Commerce
II. Components of an Internet Business
III. Types of E-Commerce
IV. The Benefits of E-Commerce
V. The Implement of E-Commerce
VI. Applications of E-Commerce
Unit Sixteen Business and Society
I. Social Responsibility
II. Business Ethics
III. Consumerism
Bibliography
I. The Conception of International Business
II. Forms of International Business
III. Trade Barriers
IV. Main International Business Organizations
V. International Business Law
Unit Two International Marketing
I. The Conception of International Marketing
II. Functions of Marketing
III. Marketing Research
IV. The Marketing Mix
V. Promotion and Distribution
VI. Advertising
Unit Three International Finance
I. The Conception of International Finance
II. Foreign Exchange and Foreign Exchange Market
III. International Money System
Unit Four Establishing Business Relation
I. The Steps of Establishing Business Relationship
II. Channels of Establishing Business Relation
III. Writing Principles and Language Features of Business Writing
IV. The Structure and Layout of a Business Letter
V. Writing for Business English Telegrams and Telexes
Unit Five Contract
I. Business Negotiation
II. The Formation of a Contract
III. The Contents of a Contract
IV. Specimen of Sales Contract
Unit Six Exporting and Importing Procedure
I. Exporting Procedure
II. Importing Procedure
Unit Seven Trade Terms
I. International Customs and Practices
II. The Contents of INCOTERMS 2010
III. Commission and Discount
Unit Eight Quality of Commodity
I. The Importance of the Quality of Goods
II. Methods of Stipulating Quality of the Goods
III. Quality Clause in the Sales Contract
Unit Nine Quantity and Packing of Commodities
I. The Conception of Quantity of Commodities
II. The Calculation of the Weight of the Commodities
III. The Definition of Packing
IV. The Functions of Packing
V. Kinds of Packing
VI. Kinds of Marks
Unit Ten Commodity Inspection
I. Definition of Commodity Inspection
II. Time and Place of Inspection
III. Receipt and Acceptance
IV. Main Inspection Institutions
V. Inspection Certificate
VI. Inspection Clause in Sales Contract
Unit Eleven International Cargo Transportation
I. Kinds of International Cargo Transportation
II. Liner and Tramp
III. Bill of Lading
IV. Other Kinds of Transportation Documents
Unit Twelve International Cargo Transportation Insurance
I. The Conception of Transportation Insurance
II. Risks, Losses and Expenses
III. China Insurance Coverage
IV. Institute Marine Cargo Clause
V. Insurance Documents
Unit Thirteen International Payment
I. Instrument of Payment
II. Mode of Payment
Unit Fourteen Disputes, Claims, Arbitration and Force Majeure
I. Disputes
II. Claim and Satisfaction
III. Arbitration
IV. Force Majeure
Unit Fifteen E-Commerce
I. The Conception of E-Commerce
II. Components of an Internet Business
III. Types of E-Commerce
IV. The Benefits of E-Commerce
V. The Implement of E-Commerce
VI. Applications of E-Commerce
Unit Sixteen Business and Society
I. Social Responsibility
II. Business Ethics
III. Consumerism
Bibliography
