【商品详情】
书名：The Obstacle is the Way障碍即道路:将逆境转化为优势的古老艺术
作者：Ryan Holiday
出版社名称：Profile Books
出版时间：2015
语种：英语
ISBN：9781781251492
商品尺寸：12.9 x 1.5 x 19.8 cm
包装：平装
页数：224（以实物为准）
我们太容易放弃了。通过简单的态度转变，似乎无法克服的障碍就变成了千载难逢的机会。瑞安·霍兰德（Ryan Holiday）于19岁辍学，担任畅销书《现代马基雅维利》的罗伯特·格林（Robert Greene）的学徒，现为十亿美元品牌的媒体顾问，他借鉴了Stoics的理念，在各种情况下为您提供指导阻碍我们前进的道路实际上打开了一个新的更好的道路。
如果竞争威胁到您，那么是时候表现出无畏的勇气了。一个不可能的截止日期变成了一个机会，展示出你有多么专注。正如瑞安（Ryan）担任美国服装市场总监一样，如果您的品牌引起争议-它也有可能引起宣传。
Stoic的理念-顺其自然，即顺其自然-可以应用于任何问题：这是2000多年前发明的公式，此方法的有效性已在战斗和董事会会议室中得到证明。从巴拉克·奥巴马（Barack Obama）克服竞选障碍的能力到iPhone的设计，坚忍不拔的哲学已帮助其用户成为世界*者。
We give up too easily. With a simple change of attitude, what seem like insurmountable obstacles become once-in-a-lifetime opportunities. Ryan Holiday, who dropped out of college at nineteen to serve as an apprentice to bestselling 'modern Machiavelli' Robert Greene and is now a media consultant for billion-dollar brands, draws on the philosophy of the Stoics to guide you in every situation, showing that what blocks our path actually opens one that is new and better.
If the competition threatens you, it's time to be fearless, to display your courage. An impossible deadline becomes a chance to show how dedicated you are. And as Ryan discovered as Director of Marketing for American Apparel, if your brand is generating controversy - it's also potentially generating publicity.
The Stoic philosophy - that what is in the way, is the way - can be applied to any problem: it's a formula invented more than 2,000 years ago, whose effectiveness has been proven in battles and board rooms ever since. From Barack Obama's ability to overcome obstacles in his election races, to the design of the iPhone, the stoic philosophy has helped its users become world-beaters.
Ryan Holiday is a media strategist for notorious clients like Tucker Max and Dov Charney, and worked on the publicity campaign for Tim Ferriss's The 4-Hour Work Week. After dropping out of college at nineteen, he went on to advise bestselling authors and multi-platinum musicians. He is the Director of Marketing at American Apparel and his strategies are used as case studies by Twitter, YouTube and Google. His first book, Trust Me I'm Lying was a Wall Street Journal bestseller. He currently lives in New Orleans.
