全新销售：说服他人 To Sell Is Human: The Surprising Truth about Moving Others
作者： Daniel H. Pink
ISBN13： 9781594631900
类型： 平装(简装书)
语种： 英语（English）
出版日期： 2013-12-03
出版社： Riverhead Books
页数： 253
重量（克）： 249
尺寸： 183 x 43 x 259 mm
【书评与摘要】
Look out for Daniel Pink's new book,?When: The Scientific Secrets of Perfect Timing
#1?New York Times?Business Bestseller
#1?Wall Street?Journal?Business Bestseller
#1?Washington Post?bestseller
From the bestselling author of?Drive?and?A Whole New Mind,?and teacher of the popular MasterClass on Sales and Persuasion,?comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.
But dig deeper and a startling truth emerges:
Yes, one in nine Americans works in sales.?But so?do the other eight.
Whether we're employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we're all in sales now.
To Sell Is Human?offers a fresh look at the art and science of selling. As he did in?Drive?and?A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer Always Be Closing), explains why extraverts don't make the best salespeople, and shows how giving people an off-ramp for their actions can matter more than actually changing their minds.
Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.
