店铺推荐
波士顿咨询集团战略 The Boston Consulting Group On Strategy [Wiley
基本信息
中文书名： 波士顿咨询集团战略
作者： Carl W. Stern;Michael S. Deimler
ISBN13： 9780471757221
类型： 精装(精装书)
语种： 英语（English）
出版日期： 2006-04-01
出版社： Wiley
页数： 432
重量（克）： 625
尺寸： 22.9108 x 16.1544 x 3.7338 cm
商品简介
For the past 43 years, The Boston Consulting Group (BCG) has been shaping the way business is done all over the world. This book, a compilation of 75 of BCG's most influential articles and pieces on strategy, is an indispensable source of fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry.
书评摘要
A collection of the best thinking from one of the most innovative management consulting firms in the worldFor more than forty years, The Boston Consulting Group has been shaping strategic thinking in business. "The Boston Consulting Group on Strategy" offers a broad and up-to-date selection of the firm's best ideas on strategy with fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here's a sampling of the provocative thinking you'll find inside:
"You have to be the scientist of your own life and be astonished four times: at what is, what always has been, what once was, and what could be."
"The majority of products in most companies are cash traps . . . . They] are not only worthless, but a perpetual drain on corporate resources."
"Use more debt than your competition or get out of the business."
"When information flows freely, reputation, more than reciprocity, becomes the basis for trust."
"As a strategic weapon, time is the equivalent of money, productivity, quality, even innovation."
"When brands become business systems, brand management becomes far too important to leave to the marketing department."
"The winning organization of the future will look more like a collection ofjazz ensembles than a symphony orchestra."
"Most of our organizations today derive from a model whose original purpose was to control creativity."
"Rather than being an obstacle, uncertai
