店铺推荐
【内容】
吴国良编著的《外贸英语(浙江省高等教育重点建设教材)》根据浙江省重点教材建设的立项计划组织编写。本教材由15篇精读与15篇补充读物组成，强调英语语言基础的训练与培养，也丰重外贸和商务专业知识的学习，可作为高校外语、外贸、 商务专业的英语教材。
【目录】
Unit 1 International Free Trade Zone
Text
Research-oriented Study
Language Focus 1 Grammar Review: Active and Passive
Language Focus 2 Usage Comment: The Use of blame and criticize
Exercises
Supplementary Reading
Unit 2 Going Online: E-Exporting Tools for Small Businesses
Text
Research-oriented Study
Language Focus 1 Usage Comment: The Use of offer
Language Focus 2 Usage Comment: The Use of consider
Exercises
Supplementary Reading
Unit 3 Four Common Misconceptions about Exporting
Text
Research-oriented Study
Language Focus 1 Grammar Review: The Imperative Sentence
Language Focus 2 Usage Comment: The Use of rather
Exercises
Supplementary Reading
Unit 4 Pricing Strategy
Text
Research-oriented Study
Language Focus 1 Grammar Review: -ing Form of Verbs
Language Focus 2 Usage Comment: The Use of alternative
Exercises
Supplementary Reading
Unit 5 Six Key Trends Changing Supply Chain Management Today
Text
Research-oriented Study
Language Focus 1 Usage Comment: The Use of predict
Language Focus 2 Usage Comment: The Use of persuade and convince
Exercises
Supplementary Reading
Unit 6 Global Trade and the Currency Market
Text
Research-oriented Study
Language Focus 1 Usage Comment: The Use of announce
Language Focus 2 Usage Comment: The Use of believe
Exercises
Supplementary Reading
Unit 7 Enhanced Export Pricing Strategies
Text
Research-oriented Study
Language Focus 1 Usage Comment: The Use of what's more
Language Focus 2 Usage Comment: The Use of claim
Exercises
Supplementary Reading
Unit 8 Getting Paid
Text
Research-oriented Study
Language Focus 1 Usage Comment: The Use of as well as
Language Focus 2 Usage Comment: The Use of inform
Exercises
Supplementary Reading
Unit 9 Importing from China
Text
Research-oriented Study
Language Focus 1 Usage Comment: The Use of well
Language Focus 2 Usage Comment: The Use of same
Exercises
Supplementary Reading
Unit 10 Bilateral Business Relation: China and Europe
Text
Research-oriented Study
Language Focus 1 Usage Comment: The Use of request
Language Focus 2 Usage Comment: The Use of such
Exercises
Supplementary Reading
Unit 11 International Marketing
Text
Research-oriented Study
Language Focus 1 Usage Comment: The Use of manage
Language Focus 2 Usage Comment: The Use of only
Exercises
Supplementary Reading
Unit 12 The End of Management
Text
Research-oriented Study
Language Focus 1 Grammar Review: Parallel Constructions
Language Focus 2 Grammar Review: There Existential Sentence
Exercises
Supplementary Reading
Unit 13 The Value Chain
Text
Research-oriented Study
Language Focus 1 Grammar Review: Split Infinitive
Language Focus 2 Usage Comment: The Use of affect
Exercises
Supplementary Reading
Unit 14 The Evolution of Global Marketing
Text
Research-oriented Study
Language Focus 1 Usage Comment: The Use of continue
Language Focus 2 Usage Comment: The Use of possibly and probably
Exercises
Supplementary Reading
Unit 15 International Trade: Benefits, Risks & Challenges
Text
Research-oriented Study
Language Focus 1 Usage Comment: The Use of get
Language Focus 2 Grammar Review: Prefixes and Suffixes
Exercises
Supplementary Reading
Appendix 1 Reference Key to the Exercises
Appendix 2 Translation of the Texts
Text
Research-oriented Study
Language Focus 1 Grammar Review: Active and Passive
Language Focus 2 Usage Comment: The Use of blame and criticize
Exercises
Supplementary Reading
Unit 2 Going Online: E-Exporting Tools for Small Businesses
Text
Research-oriented Study
Language Focus 1 Usage Comment: The Use of offer
Language Focus 2 Usage Comment: The Use of consider
Exercises
Supplementary Reading
Unit 3 Four Common Misconceptions about Exporting
Text
Research-oriented Study
Language Focus 1 Grammar Review: The Imperative Sentence
Language Focus 2 Usage Comment: The Use of rather
Exercises
Supplementary Reading
Unit 4 Pricing Strategy
Text
Research-oriented Study
Language Focus 1 Grammar Review: -ing Form of Verbs
Language Focus 2 Usage Comment: The Use of alternative
Exercises
Supplementary Reading
Unit 5 Six Key Trends Changing Supply Chain Management Today
Text
Research-oriented Study
Language Focus 1 Usage Comment: The Use of predict
Language Focus 2 Usage Comment: The Use of persuade and convince
Exercises
Supplementary Reading
Unit 6 Global Trade and the Currency Market
Text
Research-oriented Study
Language Focus 1 Usage Comment: The Use of announce
Language Focus 2 Usage Comment: The Use of believe
Exercises
Supplementary Reading
Unit 7 Enhanced Export Pricing Strategies
Text
Research-oriented Study
Language Focus 1 Usage Comment: The Use of what's more
Language Focus 2 Usage Comment: The Use of claim
Exercises
Supplementary Reading
Unit 8 Getting Paid
Text
Research-oriented Study
Language Focus 1 Usage Comment: The Use of as well as
Language Focus 2 Usage Comment: The Use of inform
Exercises
Supplementary Reading
Unit 9 Importing from China
Text
Research-oriented Study
Language Focus 1 Usage Comment: The Use of well
Language Focus 2 Usage Comment: The Use of same
Exercises
Supplementary Reading
Unit 10 Bilateral Business Relation: China and Europe
Text
Research-oriented Study
Language Focus 1 Usage Comment: The Use of request
Language Focus 2 Usage Comment: The Use of such
Exercises
Supplementary Reading
Unit 11 International Marketing
Text
Research-oriented Study
Language Focus 1 Usage Comment: The Use of manage
Language Focus 2 Usage Comment: The Use of only
Exercises
Supplementary Reading
Unit 12 The End of Management
Text
Research-oriented Study
Language Focus 1 Grammar Review: Parallel Constructions
Language Focus 2 Grammar Review: There Existential Sentence
Exercises
Supplementary Reading
Unit 13 The Value Chain
Text
Research-oriented Study
Language Focus 1 Grammar Review: Split Infinitive
Language Focus 2 Usage Comment: The Use of affect
Exercises
Supplementary Reading
Unit 14 The Evolution of Global Marketing
Text
Research-oriented Study
Language Focus 1 Usage Comment: The Use of continue
Language Focus 2 Usage Comment: The Use of possibly and probably
Exercises
Supplementary Reading
Unit 15 International Trade: Benefits, Risks & Challenges
Text
Research-oriented Study
Language Focus 1 Usage Comment: The Use of get
Language Focus 2 Grammar Review: Prefixes and Suffixes
Exercises
Supplementary Reading
Appendix 1 Reference Key to the Exercises
Appendix 2 Translation of the Texts
