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The Economic Naturalist: In Search of Explanations for Everyday Enigmas
作者: Frank, Robert H.
出版社: Basic Books (2008年03月31日)
页数: 240页
语种: 英语
ISBN: 9780465003570
条形码: 9780465003570
商品重量: 230.00g
商品尺寸: 20.35cm * 13.77cm * 1.68cm
内容简介
Distinguished economist Frank uses hundreds of fascinating, unexpected examples of everyday paradoxes to explain the economics of the everyday world. Illustrated.
编辑推荐
Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way of learning how economic principles operate in the real world-which they do everywhere, all the time. Once you learn to think like an economist, all kinds of puzzling observations start to make sense. Drive-up ATM keypads have Braille dots because it's cheaper to make the same machine for both drive-up and walk-up locations. Travelers from Kansas City to Orlando pay less because they are usually price-sensitive tourists with many choices of destination, whereas travelers originating from Orlando typically choose Kansas City for specific family or business reasons. The Economic Naturalist employs basic economic principles to answer scores of intriguing questions from everyday life, and, along the way, introduces key ideas such as the cost-benefit principle, the no cash on the table principle, and the law of one price. This is as delightful and painless a way to learn fundamental economics as there is.
Biographical Note
Robert H. Frank is the Henrietta Johnson Louis Professor of Management Economics at Cornell University's Graduate School of Management and a regular columnist for the New York Times. His previous books include The Economic Naturalist, Falling Behind, The Winner-Take-All Society, Luxury Fever, and Principles of Economics (with Ben Bernanke). He lives in Ithaca, New York.
