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Best Practices in Managing Competitive Intelligence Research: For Pharmaceutical and Biotechnology Managers
作者: Singh, Arjan
出版社: Createspace Independent Publishing Platform (2016年02月12日)
页数: 64页
语种: 英语
ISBN: 9781523647804
条形码: 9781523647804
商品重量: 130.00g
商品尺寸: 22.91cm * 15.19cm * 0.43cm
编辑推荐
This publication examines the role of competitive intelligence (CI) in the pharmaceutical industry. It is aimed at helping managers in both pharmaceutical and biotechnology companies better understand the role of CI and how best to manage it. Pharmaceutical and biotechnology companies are under constant competitive pressure from firms with competing drugs, both in-market and in development. Branded drugs only have a limited in-market lifetime; the firms that market them need to develop and execute highly effective sales and marketing strategies, especially since individual drugs can be turned into multi-billion dollar blockbusters. It is prudent that firms understand in detail the constantly shifting external competitive environment. The authors have interviewed leading CI practitioners in eight international companies, providing a mix of both large- and medium-sized pharmaceutical and biotechnology firms in both the U.S. and Europe. Moreover, both authors are CI professionals and have been practicing CI for some 15 to 20 years. They have, therefore, also incorporated some of their hands-on experience on how CI managers organize and manage their groups.
Biographical Note
Mike Ratcliffe and Arjan Singh are professional practitioners of competitive intelligence (CI). Both are specialized in the pharmaceutical and biotechnology market, each having some 15 years practical experience in this market. Mike Ratcliffe is a founder and Managing Director of EMC Analytics Group, LLC, a CI vendor specializing in the global life sciences market. Educated at Christ Church Oxford, England, in physics and graduating with an MA (Oxon), followed by the London School of Economics. He has worked for a number of leading strategic consulting firms including DRI-McGraw Hill, Stanford Research Institute Consulting and McKinsey
