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【内容】
本书为《新中介的崛起与房地产价值链的重构》的英文版。已在国外由施普林格出版。大陆由我社出版。本书将从经纪人的角度对整个房地产经纪行业的历史、现状与未来进行全面的总结与展望，同时讨论互联网给房地产经纪人角色所带来的变化。
【目录】
1 The Six Pillars
1 Indicators of the Present Situation and Existing Problems of Chinese Real Estate Brokerage Industry
1.1 Circulation Rate
1.2 Brokerage Penetration Rate
1.3 Commission Rate
1.4 Commission Splits
2 The Changes that Re-defined the Brokerage Industry
2.1 A Housing Environment Centring on Brokerage Starts to Show Itself
2.2 People from Different Walks of Life are Participating
2.3 The Transactional and Financial Attributes of Real Estate are Merging
2.4 Brokerage Now Plays an Important Role in the Macro-economic Regulation and the Control on Real Estate
3 The Six Pillars
2 The Generation, Distribution and Matching of Information
1 The Connotation and Determinants of the Information in Existing Home Transactions
1.1 The Definition and Connotation of Information
1.2 Factors that Influence the Quality of Housing Resource Information
2 International Experiences in the Generation,Distribution and Matching of Information
2.1 The Generation of Housing Resource Information
2.2 The Distribution of Housing Resource Information
2.3 The Matching of Housing Resource Information
2.4 The Verification and Assurance of Housing Resource Information
3 The Present Situation and Its Causes of the Generation, Distribution and Matching of Information in China
4 Summary and Suggestions
4.1 Regulate Home Entrusting Systems, Provide Property Information Inquiry Services
4.2 Integrate the Housing Resource Information Supervision System and Standardize the Information Release Mechanism
4.3 Optimize the Information Disclosure System and Establish a Generic Information Assessment System of Housing Resource Information
3 Transaction Systems
1 The Connotation, Determinants and Present Situation of Existing Home Transaction Systems
1.1 One Connotation: Six Key Procedures
1.2 Three Key Words: Security, Efficiency and Customer Experience
1.3 Background and the Current Situation
2 Transaction Systems in Different Countries and Regions
2.1 The Security of Transaction Systems
2.2 The Efficiency of Transaction Systems
2.3 Customer Experience
3 The Present Situation and Problems of Chinese Transaction Systems
3.1 Transaction Security: The Present Situation and Problems
4 The Inadequacy of the Custody of Funds
4.1 Transaction Efficiency: The Present Situation and Problems
4.2 Customer Experience: The Present Situation and Problems
5 Some Policy Suggestions
5.1 Conditionally Disclose Title Information to the Public
5.2 Forcefully Implement the Policy of Fund Custody
5.3 Encourage Professional Institutions to Provide Various and Diversified Transaction Services and Products
4 Liquidity Finance
1 The Background and Function of China's Liquidity Finance
1.1 The Background of the Generation of Liquidity Finance
2 The Function of Liquidity Finance
3 China's Liquidity Financial Service Practice
3.1 Redeem House Loan
3.2 Final Payment on Account
4 The Sprouting of the Third-Party Payment
5 Mature Market Liquidity Financial System
6 Summary and Suggestion
5 Mobile Internet
1 Key Changes
2 Three Dilemmas and Three Directions
2.1 Three Dilemmas
2.2 Three Directions
6 Supervision System
1 Legal Constraints
1.1 Role: Legal Constraints Being the Bottom Line and Red Line
1.2 International Experience: Agent, High Entry Level, Professionalism, Severe Punishment, and Appropriate Protection
1.3 China: Lack of Upper-Level Legislation and Suitable Regulations; Ineffective Supervision, Execution and Punishment
2 Industry Self-discipline
2.1 Role: Self-discipline for Checking Market Failure and Government Mistakes
2.2 International Experience: Improving Association Functions According to Industrial Needs
2.3 China: Absence of Associations, Lack of Independent Management and Finance, Vague Responsibilities
3 Management Mechanism
3.1 Role: An Efficient Mechanism for the Full Play of the Management Body
3.2 International Experience: "Small Government, Big Association" Being the Best Practice
3.3 China: Irrational Management Mechanism
4 Summary and Suggestions
4.1 Constructing a Comprehensive System of Industry Laws and Regulations
4.2 Establishing Industry Associations and Improving Their Functions
4.3 Promoting a Mechanism of "Small Government, Big Association".
7 Professional Brokers
1 The Definition, Connotation and Importance of Brokers' Professionalization
1.1 Definition and Connotation
1.2 The Necessity for Professionalism
2 Status Quo and Problems of Broker Professionalization
2.1 The Status Quo in China
2.2 Roots of the Problems
3 International Experience of Broker Professionalization
3.1 International Experience of Broker Specialization
3.2 The International Experience of Value Recognition
4 Summary and Suggestions
4.1 Implementation of Real-Name Practice, Establishment of Qualification Files, and Establishment of Examination System
4.2 Implementation of Qualification Examinations, Establishment of a Dynamic Evaluation System, Strengthening Professional Ethics, and Improving Broker Evaluation System
4.3 Full Implementation of the Licensing System and Gradual Implementation of a Lifelong Learning System
8 Policy Checklist
1 Step One: Setting the Bottom Lines for Brokerage Operation
1.1 To Promote the Broker Admittance System Step by Step, and Set the Bottom Line for Market-Oriented Industry Admittance
1.2 Standardizing the Process of Information Generation and Distribution and Establishing the Bottom Line for Authentic Housing Information
1.3 Full Implementation of Capital Supervision System; Establishment of a Bottom Line for Secure Transaction
2 Step Two: Establishing the Code of Conduct and Standard Business Process for Practitioners
2.1 Improving Laws and Regulations of the Industry and Establishing a Supervision System Covering Multiple Subjects
2.2 Establishing a Code of Conduct for Brokers and Improve the Overall Quality of Brokers
2.3 Implementing a Verification System of Housing Property Rights to Reduce Transaction Risks
3 Step Three: Promoting Professionalization and Transformation of the Brokerage Industry
3.1 Introducing "Internet +" Technology to Enhance Intelligent Experience of Transaction
3.2 Exploring the Liquidity of the Financial System Framework to Promote the Innovation of Transaction System
4 Improving Broker Quality for Long-Term Development and Professional Transformation
4.1 Fully Implementing the Broker's License Management System
4.2 Strengthening Professional Training and Gradually Establishing Brokers' Life Cycle Learning System
1 Indicators of the Present Situation and Existing Problems of Chinese Real Estate Brokerage Industry
1.1 Circulation Rate
1.2 Brokerage Penetration Rate
1.3 Commission Rate
1.4 Commission Splits
2 The Changes that Re-defined the Brokerage Industry
2.1 A Housing Environment Centring on Brokerage Starts to Show Itself
2.2 People from Different Walks of Life are Participating
2.3 The Transactional and Financial Attributes of Real Estate are Merging
2.4 Brokerage Now Plays an Important Role in the Macro-economic Regulation and the Control on Real Estate
3 The Six Pillars
2 The Generation, Distribution and Matching of Information
1 The Connotation and Determinants of the Information in Existing Home Transactions
1.1 The Definition and Connotation of Information
1.2 Factors that Influence the Quality of Housing Resource Information
2 International Experiences in the Generation,Distribution and Matching of Information
2.1 The Generation of Housing Resource Information
2.2 The Distribution of Housing Resource Information
2.3 The Matching of Housing Resource Information
2.4 The Verification and Assurance of Housing Resource Information
3 The Present Situation and Its Causes of the Generation, Distribution and Matching of Information in China
4 Summary and Suggestions
4.1 Regulate Home Entrusting Systems, Provide Property Information Inquiry Services
4.2 Integrate the Housing Resource Information Supervision System and Standardize the Information Release Mechanism
4.3 Optimize the Information Disclosure System and Establish a Generic Information Assessment System of Housing Resource Information
3 Transaction Systems
1 The Connotation, Determinants and Present Situation of Existing Home Transaction Systems
1.1 One Connotation: Six Key Procedures
1.2 Three Key Words: Security, Efficiency and Customer Experience
1.3 Background and the Current Situation
2 Transaction Systems in Different Countries and Regions
2.1 The Security of Transaction Systems
2.2 The Efficiency of Transaction Systems
2.3 Customer Experience
3 The Present Situation and Problems of Chinese Transaction Systems
3.1 Transaction Security: The Present Situation and Problems
4 The Inadequacy of the Custody of Funds
4.1 Transaction Efficiency: The Present Situation and Problems
4.2 Customer Experience: The Present Situation and Problems
5 Some Policy Suggestions
5.1 Conditionally Disclose Title Information to the Public
5.2 Forcefully Implement the Policy of Fund Custody
5.3 Encourage Professional Institutions to Provide Various and Diversified Transaction Services and Products
4 Liquidity Finance
1 The Background and Function of China's Liquidity Finance
1.1 The Background of the Generation of Liquidity Finance
2 The Function of Liquidity Finance
3 China's Liquidity Financial Service Practice
3.1 Redeem House Loan
3.2 Final Payment on Account
4 The Sprouting of the Third-Party Payment
5 Mature Market Liquidity Financial System
6 Summary and Suggestion
5 Mobile Internet
1 Key Changes
2 Three Dilemmas and Three Directions
2.1 Three Dilemmas
2.2 Three Directions
6 Supervision System
1 Legal Constraints
1.1 Role: Legal Constraints Being the Bottom Line and Red Line
1.2 International Experience: Agent, High Entry Level, Professionalism, Severe Punishment, and Appropriate Protection
1.3 China: Lack of Upper-Level Legislation and Suitable Regulations; Ineffective Supervision, Execution and Punishment
2 Industry Self-discipline
2.1 Role: Self-discipline for Checking Market Failure and Government Mistakes
2.2 International Experience: Improving Association Functions According to Industrial Needs
2.3 China: Absence of Associations, Lack of Independent Management and Finance, Vague Responsibilities
3 Management Mechanism
3.1 Role: An Efficient Mechanism for the Full Play of the Management Body
3.2 International Experience: "Small Government, Big Association" Being the Best Practice
3.3 China: Irrational Management Mechanism
4 Summary and Suggestions
4.1 Constructing a Comprehensive System of Industry Laws and Regulations
4.2 Establishing Industry Associations and Improving Their Functions
4.3 Promoting a Mechanism of "Small Government, Big Association".
7 Professional Brokers
1 The Definition, Connotation and Importance of Brokers' Professionalization
1.1 Definition and Connotation
1.2 The Necessity for Professionalism
2 Status Quo and Problems of Broker Professionalization
2.1 The Status Quo in China
2.2 Roots of the Problems
3 International Experience of Broker Professionalization
3.1 International Experience of Broker Specialization
3.2 The International Experience of Value Recognition
4 Summary and Suggestions
4.1 Implementation of Real-Name Practice, Establishment of Qualification Files, and Establishment of Examination System
4.2 Implementation of Qualification Examinations, Establishment of a Dynamic Evaluation System, Strengthening Professional Ethics, and Improving Broker Evaluation System
4.3 Full Implementation of the Licensing System and Gradual Implementation of a Lifelong Learning System
8 Policy Checklist
1 Step One: Setting the Bottom Lines for Brokerage Operation
1.1 To Promote the Broker Admittance System Step by Step, and Set the Bottom Line for Market-Oriented Industry Admittance
1.2 Standardizing the Process of Information Generation and Distribution and Establishing the Bottom Line for Authentic Housing Information
1.3 Full Implementation of Capital Supervision System; Establishment of a Bottom Line for Secure Transaction
2 Step Two: Establishing the Code of Conduct and Standard Business Process for Practitioners
2.1 Improving Laws and Regulations of the Industry and Establishing a Supervision System Covering Multiple Subjects
2.2 Establishing a Code of Conduct for Brokers and Improve the Overall Quality of Brokers
2.3 Implementing a Verification System of Housing Property Rights to Reduce Transaction Risks
3 Step Three: Promoting Professionalization and Transformation of the Brokerage Industry
3.1 Introducing "Internet +" Technology to Enhance Intelligent Experience of Transaction
3.2 Exploring the Liquidity of the Financial System Framework to Promote the Innovation of Transaction System
4 Improving Broker Quality for Long-Term Development and Professional Transformation
4.1 Fully Implementing the Broker's License Management System
4.2 Strengthening Professional Training and Gradually Establishing Brokers' Life Cycle Learning System
