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[英文原版]The Economic NaturalistbyRobertH.Frank 牛奶可乐经济学
牛奶可乐经济学-基本信息
书名:The EconomicNaturalist(牛奶可乐经济学)
出版日期：2008-04-03
ISBN：9780753513385
页码：256
装帧：平装
牛奶可乐经济学-内容提要
This
book helps you discoverthesecrets behind hundreds of everyday enigmas.
Why is there alightin your fridge but not in your freezer? Why do
24-hour shopsbotherhaving locks on their doors? Why did Kamikaze pilots
wearhelmets?The answer is simple: economics. Economics doesn't
justhappen inclassrooms or international banks. It is everywhere
andinfluenceseverything we do and see, from the cinema screen to
thestreets. Itcan even explain some of life's most intriguing
enigmas.For years,economist Robert Frank has been encouraging his
studentsto useeconomics to explain the strange situations they
encounterineveryday life, from peculiar product design to the vagaries
ofsexappeal. Now he shares the most intriguing -- and bizarre--questions
and the economic principles that answer them torevealwhy many of the
most puzzling parts of everyday life actuallymakeperfect (economic)
sense.
牛奶可乐经济学-作者介绍
Robert
H. Frank is theHenriettaLouis Johnson Professor of Management and
Professor ofEconomics atCornell University's Johnson Graduate School
ofManagement. Hisprevious books include The Winner-Takes-All
Society(with PhilipCook), Luxury Fever and Principles of Economics
(withBenBernanke). Frank's many awards include the
AppleDistinguishedTeaching Award and the Leontief Prize for Advancingthe
Frontiersof Economic Thought.
牛奶可乐经济学-媒体推荐
"Can be returned to againandagain like one of thoseall-you-can-eatbuffets."
-- New York Times
牛奶可乐经济学-基本信息
书名:The EconomicNaturalist(牛奶可乐经济学)
出版日期：2008-04-03
ISBN：9780753513385
页码：256
装帧：平装
牛奶可乐经济学-内容提要
This
book helps you discoverthesecrets behind hundreds of everyday enigmas.
Why is there alightin your fridge but not in your freezer? Why do
24-hour shopsbotherhaving locks on their doors? Why did Kamikaze pilots
wearhelmets?The answer is simple: economics. Economics doesn't
justhappen inclassrooms or international banks. It is everywhere
andinfluenceseverything we do and see, from the cinema screen to
thestreets. Itcan even explain some of life's most intriguing
enigmas.For years,economist Robert Frank has been encouraging his
studentsto useeconomics to explain the strange situations they
encounterineveryday life, from peculiar product design to the vagaries
ofsexappeal. Now he shares the most intriguing -- and bizarre--questions
and the economic principles that answer them torevealwhy many of the
most puzzling parts of everyday life actuallymakeperfect (economic)
sense.
牛奶可乐经济学-作者介绍
Robert
H. Frank is theHenriettaLouis Johnson Professor of Management and
Professor ofEconomics atCornell University's Johnson Graduate School
ofManagement. Hisprevious books include The Winner-Takes-All
Society(with PhilipCook), Luxury Fever and Principles of Economics
(withBenBernanke). Frank's many awards include the
AppleDistinguishedTeaching Award and the Leontief Prize for Advancingthe
Frontiersof Economic Thought.
牛奶可乐经济学-媒体推荐
"Can be returned to againandagain like one of thoseall-you-can-eatbuffets."
-- New York Times
