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【推荐语】
《外贸英语函电》是一本国际经济与贸易专业核心课程的实战教程,每个单元包括五个实战英语文本,主要是电子邮件,还有少量的信函、传真、合同或协议等。从这些反映了交易实际过程的往来英文函电中读者能将国际贸易实务的理论知识和外贸实践活动真正结合起来并融会贯通,就像身处外贸公司在工作一样,如临其境,这是很难得的复盘体验和学习过程。
【内容】
《外贸英语函电》是一本国际经济与贸易专业核心课程的实战教程,取材真实,内容覆盖面适当,包括外贸交易过程的所有环节,如:与外方建立业务关系、资信调查、询盘、发盘、还盘、促销、下订单、签约、包装、投保、装运、索赔理赔、安全收汇以及参加展会、灵活贸易、各种商务活动的文件处理等。反映了当今世界进出口业务的现实,例文能真切反映交易的实际过程,注重培养学生的实际应用能力,直面企业对学生的就业需求。编排特别讲究教学法,体例设计高度符合教学需要,方便任课教师组织课堂教学。
《外贸英语函电》适合国际经济与贸易专业的学员、外贸工作者以及有需要同外商进行有效沟通的其他专业在职从业人员参考使用,可以作为大学教学用书、公司培训用书以及自学参考用书。
【目录】
Unit One Job Requirements and the Forms of Business Letters1
Part One Job Requirements2
Part Two The Forms of Business Letters4
I. Traditional Business Letter4
II. Fax7
III. Email8
Summary9
Exercise9
Unit Two Establish Business Relations13
Introduction14
Business Letters14
Pattern A of Business Letters18
Relevant Terms18
Useful Phrases19
Summary19
Exercises20
Unit Three Credit Inquiry25
Introduction26
Business Letters27
Pattern B of Business Letters31
Relevant Terms31
Useful Phrases32
Summary32
Exercises32
Unit Four Enquiries and Replies37
Introduction38
Business Letters38
Pattern C of Business Letters43
Relevant Terms43
Useful Phrases43
Summary44
Exercises44
Unit Five Quotations and Proforma Invoices49
Introduction50
Business Letters50
Pattern D of Business Letters55
Relevant Terms56
Useful Phrases56
Summary56
Exercises57
Unit Six Offers, Counter-offers and Re-counter Offers63
Introduction64
Business Letters64
Pattern E of Business Letters68
Relevant Terms68
Useful Phrases69
Summary69
Exercises69
Unit Seven Orders and Their Fulfillment77
Introduction78
Business Letters78
Pattern F of Business Letters82
Relevant Terms82
Useful Phrases83
Summary83
Exercises83
Unit Eight Sales Confirmation89
Introduction90
Business Letters90
Pattern G of Business Letters95
Relevant Terms95
Useful Phrases95
Summary96
Exercises96
Unit Nine Terms of Payment111
Introduction112
Business Letters113
Pattern H of Business Letters117
Relevant Terms117
Useful Phrases118
Summary119
Exercises119
Unit Ten Packing125
Introduction126
Business Letters126
Pattern I of Business Letters129
Relevant Terms130
Useful Phrases130
Summary130
Exercises131
Unit Eleven Insurance135
Introduction136
Business Letters136
Pattern J of Business Letters139
Relevant Terms140
Useful Phrases140
Summary140
Exercises141
Unit Twelve Shipping Instructions and Shipping Advice145
Introduction146
Business Letters146
Pattern K of Business Letters150
Relevant Terms150
Useful Phrases151
Summary151
Exercises152
Unit Thirteen Trade Disputes and Settlement157
Introduction158
Business Letters158
Pattern L of Business Letters164
Relevant Terms165
Useful Phrases165
Summary166
Exercises166
Unit Fourteen Sales Promotion173
Introduction174
Business Letters174
Pattern M of Business Letters178
Relevant Terms179
Useful Phrases179
Summary179
Exercises180
Unit Fifteen Expos185
Introduction186
Business Letters186
Pattern N of Business Letters190
Relevant Terms191
Useful Phrases191
Summary191
Exercises191
Unit Sixteen Flexible Trade (I)199
Introduction200
Business Letters200
Pattern O of Business Letters208
Relevant Terms208
Useful Phrases208
Summary208
Exercises209
Unit Seventeen Flexible Trade (II)213
Introduction214
Business Letters214
Pattern P of Business Letters219
Relevant Terms220
Useful Phrases220
Summary220
Exercises220
Unit Eighteen Miscellaneous225
Introduction226
Business Documents226
Relevant Terms235
Useful Phrases235
Summary235
Exercises236
Appendix I241
Appendix II243
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