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【内容】
本书系统地介绍了商务英语中常用文体写作的基本知识，包括商务信函、传真、电子邮件的格式、拟写方法和技巧，还按照外贸业务磋商中各个环节的顺序附有往来函电的大量例文和案例，并提供了诸多常用语句。书中还详细介绍了对外经济贸易中的常用文体，如：意向书、协议、合同、招标通知、投标书、中标通知书、备忘录、邀请函、祝贺信的格式、拟写方法及语言文字的应用。此外，本书还列举了外贸业务实践中常用的一些单据和单证实例。
本书不仅可以作为外贸专业学生的教材，也可作为外贸从业人员及业余自修者的学习用书和工具书。
本书不仅可以作为外贸专业学生的教材，也可作为外贸从业人员及业余自修者的学习用书和工具书。
【目录】
Unit 1 Basic Knowledge of Business Correspondence Writing
Ⅰ Form and Structure of Business Letters
1. Form
2. Structure
3. Addressing Envelopes
Ⅱ Writing Principles of Business Letters
1. Courtesy
2. Consideration
3. Completeness
4. Clarity
5. Conciseness
6. Concreteness
7. Correctness
Ⅲ The Layout of Fax and Email Message
1. Fax
2. E-mail
Exercises
Unit 2 Establishing Business Relations & Inquiring Credit Reference
I Letters for Establishing Business Relations
1. Importer Writes to Exporter
2. Self Introduction by Exporter
3. Exporter Writes to Importer
4. Self-Introduction by Manufacturer
5. Manufacturer Writes to Importer
Ⅱ Inquiring Credit Reference
1. Letter Referring to a Bank Reference
2. Reply to the Above
Ⅲ Supplement: Some Useful Sentences on Establishing Business Relations & Inquiring Credh Reference
Exercises
Unit 3 Enquiries and Replies
I The Letters of Enquiries and Replies
……
Unit 4 Quotations, Sales Letters, Firm Offers & Counter Offers
Unit 5 Orders, Acceptances and Rejections
Unit 6 Sales Confirmation and Purchase Contract
Unit 7 Payment
Unit 8 Transport and Insurance
Unit 9 Complaint, Claim and Settlement
Unit 10 Case Study
Unit 11 Letter of Intent, Agreements and Contracts
Unit 12 Invitation for Bids, Bid, Notice of Award
Unit 13 Social Contact Correspondences
Ⅰ Form and Structure of Business Letters
1. Form
2. Structure
3. Addressing Envelopes
Ⅱ Writing Principles of Business Letters
1. Courtesy
2. Consideration
3. Completeness
4. Clarity
5. Conciseness
6. Concreteness
7. Correctness
Ⅲ The Layout of Fax and Email Message
1. Fax
2. E-mail
Exercises
Unit 2 Establishing Business Relations & Inquiring Credit Reference
I Letters for Establishing Business Relations
1. Importer Writes to Exporter
2. Self Introduction by Exporter
3. Exporter Writes to Importer
4. Self-Introduction by Manufacturer
5. Manufacturer Writes to Importer
Ⅱ Inquiring Credit Reference
1. Letter Referring to a Bank Reference
2. Reply to the Above
Ⅲ Supplement: Some Useful Sentences on Establishing Business Relations & Inquiring Credh Reference
Exercises
Unit 3 Enquiries and Replies
I The Letters of Enquiries and Replies
……
Unit 4 Quotations, Sales Letters, Firm Offers & Counter Offers
Unit 5 Orders, Acceptances and Rejections
Unit 6 Sales Confirmation and Purchase Contract
Unit 7 Payment
Unit 8 Transport and Insurance
Unit 9 Complaint, Claim and Settlement
Unit 10 Case Study
Unit 11 Letter of Intent, Agreements and Contracts
Unit 12 Invitation for Bids, Bid, Notice of Award
Unit 13 Social Contact Correspondences
