店铺推荐
Service Quality in the Mauritian Banking Sector
作者: Ramburuth, Hemankumarsingh
出版社: LAP Lambert Academic Publishing (2012年09月01日)
页数: 88页
语种: 英语
ISBN: 9783659232756
条形码: 9783659232756
商品重量: 140.00g
商品尺寸: 22.86cm * 15.24cm * 0.53cm
编辑推荐
With growing competition in the banking sector, banks are focusing their efforts on providing better quality products and higher service quality to make customers satisfied and to have a competitive edge over their rivals. In that respect, the main aim of this project was to assess the service quality of the products and services offered by the banks and customer satisfaction in the Mauritian Banking Sector. The SERVQUAL Model was used to carry out the analysis.
