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Conciseness is often considered to be the most important writing principle. A concise letteris not necessarily a short one. Conciseness means stating things in the fewest possible words. Toachieve this, try to avoid wordiness or redundancy. Clearness and conciseness often go hand-in-hand and the elimination of wordy business jargon can help to make a letter clearer and at thesame time more concise. Generally speaking, you will gain clearness and conciseness by writingshort sentences rather than long ones. 5. Courtesythoughtful. You need to prepare every message with the readers in mind and try to put yourself into their places. Promptness is one of the most important things in being courteous. Punctualitywill please your customer who dislikes waiting a long time for a reply. 6. Consideration Consideration means you should be considerate to your readers. It is the quality that enablesus to refuse a customer's request without killing all hopes of future business. Generally, thenative English writers lay great emphasis on the "you" attitude. "You-attitude" is not so simpleas only to use "you" instead of 'T' or "we". In your letters you should always keep in mind thepersons you are writing to, try to see things from their points of view, see their problems anddifficulties and express your ideas in terms of their experience. "You-attitude" can help to avoidan awkward situation, and promote cooperation between the trading parties. If you cannot meetyour customers' needs or requests, you should show your interest in and concern for theirrequests, using positive sentences instead of using negative sentences, and stress what you cando instead of what you cannot do. ……
